Talkwalker Consumer Intelligence
by Hootsuite
Talkwalker’s consumer-intelligence platform analyzes social, news, web, and other data to support brand monitoring, audience research, trend detection, campaign measurement, and reputation management.
Acquisition Details
Hootsuite announced its acquisition of Talkwalker in April 2024 and completed the transaction in July 2024. Talkwalker remains offered as part of Hootsuite’s social media performance portfolio.
💵 Pricing & access
- Pricing model
- Not documented
- Starting at
- No longer sold
- Official site
- Visit Talkwalker Consumer Intelligence →
🩺 Health Signals
- HTTP Status
- 200
- Response
- —
- SSL
- —
- Confidence
- 96%
- Domain expires
- —
- Last content change
- —
- Last tweet
- —
- API status
- —
📅 Timeline
Talkwalker founded
Marlin Equity Partners invests in Talkwalker
Nielsen Social Content Ratings acquired
Consumer Intelligence Acceleration Platform introduced
Hootsuite agrees to acquire Talkwalker
Hootsuite completes acquisition
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❓ Frequently Asked Questions
What is Talkwalker Consumer Intelligence?
Talkwalker Consumer Intelligence is a social listening and analytics platform that helps organizations analyze online conversations, media coverage, audiences, trends, campaigns, and brand reputation.
Who owns Talkwalker Consumer Intelligence?
Hootsuite owns Talkwalker. Hootsuite announced the proposed acquisition in April 2024 and said the transaction was completed on July 23, 2024.
Is Talkwalker Consumer Intelligence still available?
Yes. Talkwalker remains marketed through its website and within Hootsuite’s social media performance portfolio after the 2024 acquisition.
What data does Talkwalker analyze?
Talkwalker describes coverage spanning social networks, online news, blogs, forums, websites, and other digital sources. Available coverage and features can vary by plan, market, and source permissions.
What is Talkwalker Consumer Intelligence used for?
Common uses include social listening, brand and reputation monitoring, audience research, trend discovery, competitor benchmarking, campaign measurement, crisis detection, and consumer-insight reporting.