OwlyWriter AI
by Hootsuite Inc.
OwlyWriter AI is Hootsuite’s generative AI assistant for social media teams. It helps draft captions, generate post ideas, repurpose existing content, and create posts around holidays within Hootsuite’s workflow.
Why Abandoned
Hootsuite continues to publish an official OwlyWriter AI product page and support documentation describing how customers can use the feature. No official shutdown or discontinuation notice was found.
🩺 Health Signals
- HTTP Status
- 200
- Response
- —
- SSL
- —
- Confidence
- 91%
- Domain expires
- —
- Last content change
- —
- Last tweet
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- API status
- —
📅 Timeline
OwlyWriter AI announced
Hootsuite announced OwlyWriter AI as an AI-powered content generator for social media professionals and opened access through a waitlist.
OwlyWriter AI made available to Hootsuite customers
Hootsuite announced that OwlyWriter AI was available to Hootsuite customers, with tools for generating captions, ideas, and holiday-related social posts.
Hootsuite expanded its AI product suite
Hootsuite announced additional AI capabilities, including OwlyGPT, while continuing to position OwlyWriter AI as part of its social content workflow.
🔄 Alternatives to OwlyWriter AI
Jasper AI
🟢ActiveAI writing assistant for marketing teams that generates blog posts, social media content, and ad copy.
Writesonic
🟢ActiveAI writer that generates SEO-optimized content, landing pages, and product descriptions.
Copy.ai
🟢ActiveAI-powered copywriting tool for generating marketing copy, emails, and social media posts.
Canva Magic
🟢ActiveSuite of AI tools within Canva for image generation, text-to-image, and design assistance.
🪦 Other dead Social Media tools
Cortex
🟡Acquired / MergedCortex was a social media marketing platform that used machine learning to recommend content, timing, and creative choices for brands. Its technology and team were acquired by digital experience company Sitecore in 2018.
Post Intelligence
🟡Acquired / MergedPost Intelligence was a social media assistant that analyzed a user’s posts and suggested content intended to improve engagement. The company later introduced PI, a mobile app for creating and sharing recommended posts.
❓ Frequently Asked Questions
What is OwlyWriter AI by Hootsuite?
OwlyWriter AI is a generative AI writing assistant built into Hootsuite for creating social media captions, post ideas, and content based on prompts, links, or seasonal occasions.
What can OwlyWriter AI create for social media?
It can draft captions, suggest post ideas, repurpose high-performing content, turn web content into social posts, and generate posts tied to holidays or notable dates.
Is OwlyWriter AI part of Hootsuite?
Yes. OwlyWriter AI is a Hootsuite feature designed to work within the company’s social media management platform rather than as a separate standalone service.
When was OwlyWriter AI launched?
Hootsuite announced OwlyWriter AI on February 20, 2023, initially using a waitlist. The company announced broader availability to Hootsuite customers on April 25, 2023.
What are the best OwlyWriter AI alternatives?
Catalogue-listed alternatives include Jasper AI, Copy.ai, Writesonic, and Canva Magic. These products also provide AI-assisted marketing copy or social content creation, though their integrations and broader feature sets differ.