Dovetale
by Shopify
Dovetale was a creator marketing and affiliate-management platform for brands. Shopify acquired the company in 2021 and folded its creator discovery, gifting, commission, and campaign tools into Shopify Collabs.
Acquisition Details
Shopify acquired Dovetale in April 2021. Shopify later introduced Shopify Collabs, built from Dovetale, and Dovetale’s former homepage now redirects to Shopify Collabs.
🩺 Health Signals
- HTTP Status
- 200
- Response
- —
- SSL
- —
- Confidence
- 98%
- Domain expires
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- Last content change
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- Last tweet
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- API status
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📅 Timeline
Dovetale founded
Mike Schmidt founded Dovetale as a New York technology company serving brands working with social-media creators.
Seed funding announced
Dovetale announced a $4.7 million seed round led by Expa, with participation from Lerer Hippeau, Brand Foundry Ventures, and others.
Acquired by Shopify
Shopify acquired Dovetale. Schmidt said the team would join Shopify to build tools that help merchants collaborate with creators.
Shopify Collabs launched
Shopify introduced Shopify Collabs, a creator-marketing product built from Dovetale, for creator discovery, partnerships, gifts, affiliate links, and payments.
🔄 Alternatives to Dovetale
Canva Magic
🟢ActiveSuite of AI tools within Canva for image generation, text-to-image, and design assistance.
Copy.ai
🟢ActiveAI-powered copywriting tool for generating marketing copy, emails, and social media posts.
Jasper AI
🟢ActiveAI writing assistant for marketing teams that generates blog posts, social media content, and ad copy.
🪦 Other dead Social Media tools
Cortex
🟡Acquired / MergedCortex was a social media marketing platform that used machine learning to recommend content, timing, and creative choices for brands. Its technology and team were acquired by digital experience company Sitecore in 2018.
Post Intelligence
🟡Acquired / MergedPost Intelligence was a social media assistant that analyzed a user’s posts and suggested content intended to improve engagement. The company later introduced PI, a mobile app for creating and sharing recommended posts.
❓ Frequently Asked Questions
What was Dovetale?
Dovetale was a creator and influencer marketing platform that helped brands discover creators, manage applications and relationships, send products, track affiliate activity, and operate campaigns.
Is Dovetale still available?
Dovetale no longer operates as a standalone product under its original brand. Its homepage redirects to Shopify Collabs, the Shopify product built from Dovetale.
Who acquired Dovetale?
Shopify acquired Dovetale in April 2021. The Dovetale team joined Shopify to develop creator-commerce tools for merchants.
What replaced Dovetale?
Shopify Collabs is Dovetale’s successor. Shopify describes Collabs as having been built from Dovetale and offers creator recruitment, gifting, affiliate links, commission tracking, and creator payments.
What are the best Dovetale alternatives?
From this catalogue, Canva Magic, Jasper AI, and Copy.ai are adjacent options for social content creation and marketing workflows. They are not direct replacements for Dovetale’s creator relationship and affiliate-management functions.