Captiv8
by Captiv8, Inc. (acquired by Publicis Groupe)
Captiv8 is an influencer marketing platform for discovering creators, managing campaigns, tracking performance, and supporting brand safety and social commerce workflows across major social networks.
Acquisition Details
Publicis Groupe announced its acquisition of Captiv8 in May 2025. Captiv8 continues to operate as a platform within Publicis, so acquired—not shutdown—is the most accurate lifecycle label.
💵 Pricing & access
- Pricing model
- Not documented
- Starting at
- No longer sold
- Official site
- Visit Captiv8 →
🩺 Health Signals
- HTTP Status
- 200
- Response
- —
- SSL
- —
- Confidence
- 95%
- Domain expires
- —
- Last content change
- —
- Last tweet
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- API status
- —
📅 Timeline
Captiv8 founded
Raised $55 million in Series B funding
Integrated with TikTok Creator Marketplace
Publicis Groupe announced acquisition
Publicis completed the acquisition
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SocialBee AI Post Generator
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Talkwalker Consumer Intelligence
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❓ Frequently Asked Questions
What is Captiv8 used for?
Captiv8 is used by brands and agencies to find social-media creators, organize influencer campaigns, manage creator relationships, evaluate brand safety, measure results, and support creator-led commerce programs.
Is Captiv8 an AI influencer marketing platform?
Captiv8 uses data and automated analysis in creator discovery, audience insights, brand-safety evaluation, campaign measurement, and related workflows. It is primarily an enterprise influencer-marketing platform rather than a general-purpose generative AI tool.
Who founded Captiv8?
Captiv8 was founded in 2015 by Krishna Subramanian, Taz Patel, and Sunil Verma.
Did Publicis acquire Captiv8?
Yes. Publicis Groupe announced the acquisition in May 2025 and announced its completion in June 2025. Captiv8 continues as part of Publicis rather than being classified as shut down.
What are the best Captiv8 alternatives?
Comparable influencer-marketing products include GRIN, Sprout Social, Hootsuite, and Later. The best option depends on whether the priority is creator discovery, campaign operations, social publishing, analytics, or e-commerce integration.