Captiv8

by Captiv8, Inc. (acquired by Publicis Groupe)

🟡Acquired / Merged

Captiv8 is an influencer marketing platform for discovering creators, managing campaigns, tracking performance, and supporting brand safety and social commerce workflows across major social networks.

Social MediaFounded by Krishna Subramanian, Taz Patel, and Sunil VermaVisit website →
🔍 Last checked: 9/6/2026 · Confidence: 95%

Acquisition Details

Publicis Groupe announced its acquisition of Captiv8 in May 2025. Captiv8 continues to operate as a platform within Publicis, so acquired—not shutdown—is the most accurate lifecycle label.

💵 Pricing & access

Pricing model
Not documented
Starting at
No longer sold
Official site
Visit Captiv8

🩺 Health Signals

15d ago
HTTP Status
200
Response
SSL
Confidence
95%
Domain expires
Last content change
Last tweet
API status

📅 Timeline

2015-01-01

Captiv8 founded

2021-07-20

Raised $55 million in Series B funding

2023-03-08

Integrated with TikTok Creator Marketplace

2025-05-01

Publicis Groupe announced acquisition

2025-06-02

Publicis completed the acquisition

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Frequently Asked Questions

What is Captiv8 used for?

Captiv8 is used by brands and agencies to find social-media creators, organize influencer campaigns, manage creator relationships, evaluate brand safety, measure results, and support creator-led commerce programs.

Is Captiv8 an AI influencer marketing platform?

Captiv8 uses data and automated analysis in creator discovery, audience insights, brand-safety evaluation, campaign measurement, and related workflows. It is primarily an enterprise influencer-marketing platform rather than a general-purpose generative AI tool.

Who founded Captiv8?

Captiv8 was founded in 2015 by Krishna Subramanian, Taz Patel, and Sunil Verma.

Did Publicis acquire Captiv8?

Yes. Publicis Groupe announced the acquisition in May 2025 and announced its completion in June 2025. Captiv8 continues as part of Publicis rather than being classified as shut down.

What are the best Captiv8 alternatives?

Comparable influencer-marketing products include GRIN, Sprout Social, Hootsuite, and Later. The best option depends on whether the priority is creator discovery, campaign operations, social publishing, analytics, or e-commerce integration.