Talkwalker Consumer Intelligence

by Hootsuite

🟡Acquired / Merged

Talkwalker’s consumer-intelligence platform analyzes social, news, web, and other data to support brand monitoring, audience research, trend detection, campaign measurement, and reputation management.

Social MediaFounded by Christophe Folschette and Thibaut BritzVisit website →
🔍 Last checked: 9/6/2026 · Confidence: 96%

Acquisition Details

Hootsuite announced its acquisition of Talkwalker in April 2024 and completed the transaction in July 2024. Talkwalker remains offered as part of Hootsuite’s social media performance portfolio.

💵 Pricing & access

Pricing model
Not documented
Starting at
No longer sold
Official site
Visit Talkwalker Consumer Intelligence

🩺 Health Signals

15d ago
HTTP Status
200
Response
SSL
Confidence
96%
Domain expires
Last content change
Last tweet
API status

📅 Timeline

2009-01-01

Talkwalker founded

2017-01-11

Marlin Equity Partners invests in Talkwalker

2020-07-21

Nielsen Social Content Ratings acquired

2022-02-23

Consumer Intelligence Acceleration Platform introduced

2024-04-08

Hootsuite agrees to acquire Talkwalker

2024-07-23

Hootsuite completes acquisition

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Frequently Asked Questions

What is Talkwalker Consumer Intelligence?

Talkwalker Consumer Intelligence is a social listening and analytics platform that helps organizations analyze online conversations, media coverage, audiences, trends, campaigns, and brand reputation.

Who owns Talkwalker Consumer Intelligence?

Hootsuite owns Talkwalker. Hootsuite announced the proposed acquisition in April 2024 and said the transaction was completed on July 23, 2024.

Is Talkwalker Consumer Intelligence still available?

Yes. Talkwalker remains marketed through its website and within Hootsuite’s social media performance portfolio after the 2024 acquisition.

What data does Talkwalker analyze?

Talkwalker describes coverage spanning social networks, online news, blogs, forums, websites, and other digital sources. Available coverage and features can vary by plan, market, and source permissions.

What is Talkwalker Consumer Intelligence used for?

Common uses include social listening, brand and reputation monitoring, audience research, trend discovery, competitor benchmarking, campaign measurement, crisis detection, and consumer-insight reporting.