Sprout Social AI Assist
by Sprout Social, Inc.
Sprout Social AI Assist is a set of generative AI features within Sprout Social that helps teams draft and refine social copy, adjust tone, generate post ideas and support social customer care workflows.
Reason for Shutdown
Sprout Social continues to publish product documentation for AI Assist and includes AI-powered capabilities in its current platform materials. Availability varies by feature and Sprout Social plan.
💵 Pricing & access
- Pricing model
- Not documented
- Starting at
- No longer sold
- Official site
- Visit Sprout Social AI Assist →
🩺 Health Signals
- HTTP Status
- 404
- Response
- —
- SSL
- —
- Confidence
- 93%
- Domain expires
- —
- Last content change
- —
- Last tweet
- —
- API status
- —
📅 Timeline
AI Assist announced
AI Assist became generally available
Tagger Media acquisition announced
AI-powered product updates expanded
🔄 Alternatives to Sprout Social AI Assist
Canva Magic
🟢ActiveSuite of AI tools within Canva for image generation, text-to-image, and design assistance.
ChatGPT
🟢ActiveOpenAI's conversational AI assistant that sparked the generative AI revolution.
Copy.ai
🟢ActiveAI-powered copywriting tool for generating marketing copy, emails, and social media posts.
Jasper AI
🟢ActiveAI writing assistant for marketing teams that generates blog posts, social media content, and ad copy.
📰 Related Articles
🪦 Other dead Social Media tools
Post Intelligence
🟡Acquired / MergedPost Intelligence was a social media assistant that analyzed a user’s posts and suggested content intended to improve engagement. The company later introduced PI, a mobile app for creating and sharing recommended posts.
Cortex
🟡Acquired / MergedCortex was a social media marketing platform that used machine learning to recommend content, timing, and creative choices for brands. Its technology and team were acquired by digital experience company Sitecore in 2018.
Dovetale
🟡Acquired / MergedDovetale was a creator marketing and affiliate-management platform for brands. Shopify acquired the company in 2021 and folded its creator discovery, gifting, commission, and campaign tools into Shopify Collabs.
Talkwalker Consumer Intelligence
🟡Acquired / MergedTalkwalker’s consumer-intelligence platform analyzes social, news, web, and other data to support brand monitoring, audience research, trend detection, campaign measurement, and reputation management.
❓ Frequently Asked Questions
What is Sprout Social AI Assist?
Sprout Social AI Assist is a collection of generative AI tools embedded in Sprout Social. It helps users draft and revise social posts, change tone, generate ideas and assist with selected customer-care tasks.
What can Sprout Social AI Assist do for social media teams?
It can generate post copy, shorten or rephrase text, adjust tone and support ideation. Sprout Social has also introduced AI-supported capabilities for message handling and other care workflows, although access depends on the product area and plan.
Is Sprout Social AI Assist a standalone product?
No. AI Assist is integrated into the Sprout Social platform rather than sold as a separate general-purpose AI writing application.
Does Sprout Social AI Assist use OpenAI?
Sprout Social said its initial AI Assist release used OpenAI's GPT model. Later company materials describe a broader AI approach involving Sprout's proprietary models and integrations with multiple leading model providers.
Is Sprout Social AI Assist free?
AI Assist is tied to Sprout Social subscriptions rather than offered as a separate free product. Exact availability, allowances and pricing can vary by plan and feature, so customers should consult Sprout Social's current pricing and documentation.