Emplifi Social Marketing Cloud

Buffer AI Assistant is a generative writing feature within Buffer’s social media management platform. It helps users brainstorm, draft, rewrite, shorten, expand, and repurpose posts for different social networks.

OwlyWriter AI is Hootsuite’s generative AI assistant for social media teams. It helps draft captions, generate post ideas, repurpose existing content, and create posts around holidays within Hootsuite’s workflow.

Publer AI Assist is a generative writing feature inside Publer’s social media management platform. It helps users draft, revise, translate, and tailor social posts, captions, and replies from the publishing workflow.

SocialBee’s built-in writing assistant generates and revises social media posts from prompts, with options for platform, tone, length, and content variations. Generated copy can be moved into SocialBee’s scheduling workflow.

Post Intelligence was a social media assistant that analyzed a user’s posts and suggested content intended to improve engagement. The company later introduced PI, a mobile app for creating and sharing recommended posts.

Cortex was a social media marketing platform that used machine learning to recommend content, timing, and creative choices for brands. Its technology and team were acquired by digital experience company Sitecore in 2018.

Dovetale was a creator marketing and affiliate-management platform for brands. Shopify acquired the company in 2021 and folded its creator discovery, gifting, commission, and campaign tools into Shopify Collabs.

Talkwalker’s consumer-intelligence platform analyzes social, news, web, and other data to support brand monitoring, audience research, trend detection, campaign measurement, and reputation management.