Phrasee

by Jacquard

🟑Acquired / Merged

Phrasee is an AI marketing platform for generating, optimizing, and testing brand-compliant campaign language across channels such as email, SMS, push notifications, and social advertising.

MarketingFounded by Parry Malm, Victoria Peppiatt, Neil YagerVisit website β†’
πŸ” Last checked: 9/8/2026 Β· Confidence: 90%

Acquisition Details

Phrasee was acquired by marketing technology company Jacquard in 2024, and the Phrasee website now redirects to Jacquard. The product's capabilities appear to continue within Jacquard rather than as an independent brand.

πŸ’΅ Pricing & access

Pricing model
Not documented
Starting at
No longer sold
Official site
Visit Phrasee β†’

🩺 Health Signals

12d ago
HTTP Status
200
Response
β€”
SSL
β€”
Confidence
90%
Domain expires
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Last content change
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Last tweet
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API status
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πŸ“… Timeline

2015-02-23

Phrasee launches

Phrasee launched in London as an AI platform focused on optimizing marketing language, initially emphasizing email subject lines.

2016-08-01

Raises seed funding

Phrasee announced a Β£1 million seed round led by Next 15 and Galvanise Capital to expand its AI-powered marketing language technology.

2020-12-15

Secures growth investment

Phrasee announced $12 million in growth funding led by AlbionVC, with participation from existing investors including Next Fifteen and Galvanise Capital.

2022-03-14

Raises Series B funding

Phrasee announced a $12 million Series B led by Scale Venture Partners, with participation from existing investors.

2024-09-17

Acquired by Jacquard

Jacquard announced its acquisition of Phrasee, combining the companies' AI-driven marketing content and language optimization capabilities.

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❓ Frequently Asked Questions

What is Phrasee AI used for?

Phrasee is used to generate and optimize marketing language for channels including email, SMS, push notifications, and social ads while applying brand rules and performance testing.

Is Phrasee still available?

Phrasee is no longer presented as an independent product brand. Jacquard acquired Phrasee in 2024, and Phrasee's former website redirects to Jacquard, where related capabilities are offered.

Who founded Phrasee?

Phrasee was founded by Parry Malm, Victoria Peppiatt, and Neil Yager in London.

When was Phrasee acquired by Jacquard?

Jacquard announced the acquisition of Phrasee on September 17, 2024. Financial terms were not publicly disclosed in the cited announcement.

What are the best alternatives to Phrasee?

Catalogue-listed alternatives include Jasper AI, Copy.ai, Writesonic, and Grammarly. Jasper, Copy.ai, and Writesonic focus on AI-assisted marketing content, while Grammarly provides broader writing and brand-style assistance.