Refract
by Refract
Refract was a sales conversation intelligence and coaching platform that recorded and analyzed calls, highlighted coachable moments, and helped sales teams review performance. Allego acquired the company in 2020.
Acquisition Details
Sales enablement company Allego announced its acquisition of Refract in November 2020. Refract technology and personnel were integrated into Allego, and Refract is no longer presented as an independent product.
💵 Pricing & access
- Pricing model
- Not documented
- Starting at
- No longer sold
- Official site
- Visit Refract →
🩺 Health Signals
- HTTP Status
- 200
- Response
- —
- SSL
- —
- Confidence
- 96%
- Domain expires
- —
- Last content change
- —
- Last tweet
- —
- API status
- —
📅 Timeline
Refract raised seed funding
TechCrunch reported that Refract raised $500,000 in seed funding for its sales coaching software.
Refract raised $2 million
TechCrunch reported a $2 million funding round led by Mercia Technologies, with participation from existing investors.
Allego acquired Refract
Allego announced the acquisition of Refract, combining Refract's conversation intelligence capabilities with Allego's sales learning and enablement platform.
🔄 Alternatives to Refract
Fireflies.ai
🟢ActiveAI notetaker that automatically records, transcribes, and analyzes voice conversations.
Gong.io
🟢ActiveRevenue intelligence platform using AI to analyze sales conversations and provide insights.
Grain
🟢ActiveAI meeting recorder that captures and shares key moments from video calls.
Otter.ai
🟢ActiveAI meeting assistant that records, transcribes, and summarizes meetings in real-time.
🪦 Other dead Sales tools
BoostUp.ai
🟡Acquired / MergedBoostUp.ai was a revenue intelligence and operations platform that used AI to analyze sales activity, inspect pipelines, forecast revenue, and support account planning. The company was acquired by sales technology provider Cision in 2024.
Revenue.io
🟡Acquired / MergedRevenue.io is a sales engagement and conversation intelligence platform that provides AI-assisted calling, coaching, lead prioritization, and activity capture for revenue teams using CRM workflows.
ExecVision
🟡Acquired / MergedExecVision was a conversation-intelligence platform for sales and customer-facing teams. It recorded, transcribed, analyzed, and surfaced coaching insights from calls. Mediafly acquired the company in 2021 and incorporated its technology into Mediafly Intelligence360.
Wingman
🟡Acquired / MergedWingman was a sales conversation intelligence platform that recorded and transcribed calls, supplied real-time coaching cues, and analyzed sales interactions. Clari acquired its parent company, Observe.AI Technologies, Inc. (doing business as Wingman), in 2022.
❓ Frequently Asked Questions
What is Refract AI?
Refract was a conversation intelligence and sales coaching platform. It recorded and analyzed sales calls so managers and representatives could review conversations, identify coachable moments, and improve selling behavior.
Is Refract AI still available?
Refract is no longer positioned as an independent product. Allego acquired the company in November 2020 and incorporated its conversation intelligence capabilities into Allego's sales enablement platform.
Who acquired Refract?
Allego, a sales enablement and learning platform provider, acquired Refract in November 2020. The financial terms were not publicly disclosed in Allego's announcement.
Who founded Refract?
Refract was founded by Richard Smith, Michael Byrne, and James Pennington, according to contemporary company coverage.
What are the best Refract alternatives?
Catalogue-listed alternatives include Gong for revenue intelligence, Grain for meeting recording and highlights, Otter.ai for transcription and notes, and Fireflies.ai for meeting transcription and conversation analysis.