Persado
by Persado, Inc.
Persado is an enterprise marketing technology platform that uses generative AI and machine learning to create and optimize language for customer communications across digital channels.
Why Abandoned
Persado’s official website remains available and continues to present its Motivation AI platform and enterprise products. A 2024 company announcement also documents a strategic partnership with Rokt.
💵 Pricing & access
- Pricing model
- Not documented
- Starting at
- Not documented
- Official site
- Visit Persado →
🩺 Health Signals
- HTTP Status
- 200
- Response
- —
- SSL
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- Confidence
- 96%
- Domain expires
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- Last content change
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- Last tweet
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- API status
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📅 Timeline
Persado founded
Alex Vratskides and Assaf Baciu founded Persado to apply data science and machine learning to marketing language.
Raised $30 million in Series C funding
Persado announced a $30 million Series C round led by Goldman Sachs, with participation from existing investors.
Raised $30 million in Series D funding
Persado announced a $30 million financing round led by banking and insurance group Eurobank.
Introduced Motivation AI
Persado announced Motivation AI, positioning its platform around generating language intended to motivate customer action while using enterprise performance data.
Rokt and Persado announced partnership
Rokt and Persado announced a partnership combining Rokt's ecommerce technology with Persado's generative AI capabilities.
🔄 Alternatives to Persado
Copy.ai
🟢ActiveAI-powered copywriting tool for generating marketing copy, emails, and social media posts.
Grammarly
🟢ActiveAI writing assistant that checks grammar, spelling, tone, and clarity across platforms.
Jasper AI
🟢ActiveAI writing assistant for marketing teams that generates blog posts, social media content, and ad copy.
Writesonic
🟢ActiveAI writer that generates SEO-optimized content, landing pages, and product descriptions.
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❓ Frequently Asked Questions
What is Persado used for?
Persado is used by enterprises to generate, test, and optimize marketing language for channels such as email, websites, digital advertising, and customer messaging.
How does Persado’s AI work?
Persado uses generative AI, machine learning, and historical campaign-performance data to produce and select language designed for particular audiences, channels, and business goals.
Who founded Persado?
Persado was founded in 2012 by Alex Vratskides and Assaf Baciu.
Is Persado still active?
Yes. Persado’s website remains operational and presents its Motivation AI platform and products. The company also announced a strategic partnership with Rokt in 2024.
What are the best Persado alternatives for AI marketing copy?
Catalogue-listed alternatives include Jasper AI, Copy.ai, Writesonic, and Grammarly. They differ in enterprise controls, workflow automation, campaign optimization, and general writing assistance.