Cortex

by Cortex

🟑Acquired / Merged

Cortex was a social media marketing platform that used machine learning to recommend content, timing, and creative choices for brands. Its technology and team were acquired by digital experience company Sitecore in 2018.

Social MediaFounded by Brennan White, Matt PetersVisit website β†’
πŸ” Last checked: 9/1/2026 Β· Confidence: 97%

Acquisition Details

Sitecore announced its acquisition of Cortex on October 8, 2018. The former product homepage is no longer a reliable standalone product site, indicating Cortex now belongs in an acquired rather than active-independent lifecycle state.

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πŸ“… Timeline

2015-07-01

Seed funding announced

Cortex announced a $500,000 seed round led by Boston investment firm Boston Seed Capital to develop its machine-learning platform for marketers.

2016-03-24

Cortex launched from beta

BostonInno reported that Cortex launched from beta, offering marketers data-driven recommendations about what visual content to publish and when.

2018-10-08

Acquired by Sitecore

Sitecore announced the acquisition of Cortex, adding the company's machine-learning technology and social media expertise to its digital experience platform.

πŸ”„ Alternatives to Cortex

πŸͺ¦ Other dead Social Media tools

❓ Frequently Asked Questions

What was Cortex social media software?

Cortex was a marketing platform that analyzed social content and used machine learning to recommend creative elements, subjects, colors, and publishing decisions intended to improve engagement.

Is Cortex at meetcortex.com still available?

Cortex is not presented as an independent current product. Sitecore acquired the company in October 2018, and the historical homepage should be treated as stale rather than evidence of an active standalone service.

Who founded Cortex?

Cortex was co-founded by Brennan White and Matt Peters in Boston.

When did Sitecore acquire Cortex?

Sitecore announced its acquisition of Cortex on October 8, 2018. The financial terms were not disclosed in the announcement.

What are the best alternatives to Cortex for social media content?

Catalogue-listed alternatives include Jasper AI and Copy.ai for marketing copy, Canva Magic for AI-assisted social creative production, and Lumen5 for turning written material into social video.