Tray.ai
by Tray.io, Inc.
Tray.ai is an enterprise integration and automation platform for connecting applications, APIs, data, and AI services. It provides low-code workflow tools and infrastructure for building integrations and AI-enabled business processes.
Why Abandoned
Tray.ai’s official website remains available and presents its Universal Automation Cloud, Merlin Agent Builder, and current product documentation. The company has also published recent product updates.
💵 Pricing & access
- Pricing model
- Not documented
- Starting at
- Not documented
- Official site
- Visit Tray.ai →
🩺 Health Signals
- HTTP Status
- 200
- Response
- —
- SSL
- —
- Confidence
- 93%
- Domain expires
- —
- Last content change
- —
- Last tweet
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- API status
- —
📅 Timeline
Company founded
Rich Waldron, Alistair Russell, and Dominic Lewis founded Tray.io. The exact day and month are not consistently disclosed, so January 1 is used as a year-only placeholder.
Series C funding announced
Tray.io announced a $50 million Series C round led by Meritech Capital, with participation from Spark Capital and GGV Capital.
Series C extension announced
Tray.io announced a $40 million Series C extension led by Canada Pension Plan Investment Board, bringing the round’s reported total to $90 million.
Tray.io rebranded as Tray.ai
The company introduced Tray.ai and positioned its platform around AI-powered automation, including the Merlin natural-language automation experience.
Merlin Agent Builder introduced
Tray.ai announced Merlin Agent Builder for creating AI agents connected to enterprise systems and governed through its integration platform.
🔄 Alternatives to Tray.ai
Bubble
🟢ActiveBubble is a visual development platform for building and hosting web applications without conventional coding. It combines a visual editor, workflows, databases, integrations, and AI-assisted app-generation features.
n8n
🟢Activen8n is a source-available workflow automation platform for connecting apps, APIs, databases, and AI models. It supports visual workflow design, custom code, self-hosting, and a managed cloud service.
Pipedream
🟢ActivePipedream is a developer-focused integration platform for building workflows and connecting APIs. It combines prebuilt app integrations, event triggers, managed authentication, and custom code in Node.js, Python, Go, and Bash.
Gumloop
🟢ActiveGumloop is a visual, no-code platform for building AI-powered business automations. Users connect data sources, language models, and software services in workflows that can scrape, classify, generate, and route information.
🪦 Other dead No-code AI tools
Motion AI
🟡Acquired / MergedMotion AI was a no-code platform for building and deploying conversational bots across websites, messaging services, email, and SMS. HubSpot acquired the company in 2017 and incorporated its technology into HubSpot Conversations.
Spell
🟠Possibly DeadSpell was a no-code platform for building and running applications powered by generative AI models. Its website now redirects to a closure notice stating that the service has shut down and thanking users.
Fritz AI Studio
🟠Possibly DeadFritz AI Studio was a browser-based, no-code environment from Fritz AI for creating and managing datasets, training custom computer-vision models, and deploying them to mobile apps through the Fritz SDK.
MonkeyLearn
🟡Acquired / MergedMonkeyLearn was a no-code text analytics platform for classifying, extracting, and visualizing text from sources such as surveys and support tickets. Medallia acquired the company in 2022 and incorporated its technology into Medallia products.
❓ Frequently Asked Questions
What is Tray.ai used for?
Tray.ai is used to connect business applications, APIs, databases, and AI services; automate workflows; build reusable integrations; and create governed AI agents that can act across enterprise systems.
Is Tray.ai a no-code AI platform?
Tray.ai supports low-code and no-code workflow building, including natural-language and visual tooling, but it is broader than a standalone no-code AI app builder because it also provides enterprise integration, API management, and automation infrastructure.
What is Tray.ai Merlin Agent Builder?
Merlin Agent Builder is Tray.ai’s environment for building and managing AI agents that can use enterprise data and application actions through governed integrations.
Was Tray.ai previously called Tray.io?
Yes. The company and platform were widely known as Tray.io before the Tray.ai brand was introduced in 2023 to emphasize AI-powered automation.
What are the best Tray.ai alternatives?
Relevant alternatives from this catalogue include n8n for workflow automation, Pipedream for developer-oriented API workflows, Gumloop for visual AI automation, and Bubble for broader no-code application development.