Sprinklr Insights

by Sprinklr, Inc.

🟢Active

Sprinklr Insights is Sprinklr’s consumer-intelligence offering for monitoring online conversations, analyzing audience and brand trends, benchmarking competitors, and turning social, news, review, and other public data into research insights.

Social MediaFounded by Ragy ThomasVisit website →
🔍 Last checked: 9/1/2026 · Confidence: 91%

Why Abandoned

Sprinklr currently presents Consumer Intelligence as part of its Unified-CXM platform and maintains current product and documentation pages for the offering. The older “Sprinklr Insights” name appears to have evolved into Sprinklr Consumer Intelligence rather than being discontinued.

🩺 Health Signals

2h ago
HTTP Status
200
Response
SSL
Confidence
91%
Domain expires
Last content change
Last tweet
API status

📅 Timeline

2009-09-01

Sprinklr founded

Ragy Thomas founded Sprinklr in 2009, establishing the company that later developed its social listening and consumer-intelligence products.

2014-04-22

Sprinklr acquires Dachis Group

Sprinklr acquired social-business analytics company Dachis Group, expanding its analytics capabilities and adding technology used to measure brand performance across social channels.

2015-06-03

Sprinklr acquires Get Satisfaction

Sprinklr acquired online community platform Get Satisfaction, broadening the customer-experience data and engagement capabilities available through its platform.

2021-06-23

Sprinklr becomes publicly traded

Sprinklr completed its initial public offering and began trading on the New York Stock Exchange under the ticker CXM.

2023-09-06

Sprinklr AI+ announced

Sprinklr introduced AI+, a set of generative-AI capabilities built into its Unified-CXM platform, including features relevant to insights, analysis, and customer-experience workflows.

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Frequently Asked Questions

What is Sprinklr Insights?

Sprinklr Insights is the earlier or informal name associated with Sprinklr’s consumer-intelligence and social-listening capabilities. Sprinklr currently markets the offering as Sprinklr Consumer Intelligence within its Unified-CXM platform.

What does Sprinklr Consumer Intelligence do?

It helps organizations monitor public online conversations, identify trends, analyze audiences and sentiment, compare brands or competitors, and create research dashboards and reports from social, news, review, and other digital sources.

Is Sprinklr Insights still active?

Yes. The capability remains active under Sprinklr Consumer Intelligence. Sprinklr maintains a current product page and support documentation, although specific packaging and feature names may change.

Does Sprinklr Insights use AI?

Yes. Sprinklr describes AI-powered analysis across its platform, including classification, trend discovery, summarization, and insight generation. Available functions depend on the product edition, configuration, language, and data source.

Who is Sprinklr Consumer Intelligence designed for?

It is primarily designed for enterprise marketing, research, brand, customer-experience, and social-media teams that need large-scale listening, market research, competitive benchmarking, and governed reporting.