Magical
by Magical
Magical is a productivity and automation tool that helps users move data between browser tabs, fill forms, and generate or expand text. Its browser extension supports reusable shortcuts and workflow automation.
Why Abandoned
Magical’s official website remains available and currently presents its browser automation product, while its Chrome Web Store listing remains live and available for installation.
🩺 Health Signals
- HTTP Status
- 200
- Response
- —
- SSL
- —
- Confidence
- 92%
- Domain expires
- —
- Last content change
- —
- Last tweet
- —
- API status
- —
📅 Timeline
Company founded as AutoMagic
Magical says the company was founded in 2020 under the name AutoMagic, initially focusing on making repetitive work disappear.
AutoMagic rebranded as Magical
The company announced its new Magical name and described a browser extension for text expansion and transferring data between web applications.
Magical announced $41 million in funding
Magical announced a $35 million Series A led by Coatue, following a $6 million seed round led by Greylock, for $41 million in total disclosed funding.
Magical AI introduced
Magical announced generative-AI features for drafting messages and automating repetitive writing tasks within its browser extension.
🔄 Alternatives to Magical
Bardeen
🟢ActiveBardeen is an AI workflow automation platform for building browser-based and cloud automations. It connects web apps, extracts structured data from websites, and uses AI agents to execute multistep business workflows.
Grammarly
🟢ActiveAI writing assistant that checks grammar, spelling, tone, and clarity across platforms.
Zapier
🟢ActiveZapier is a web-based automation platform that connects software applications through trigger-and-action workflows called Zaps. Its broader platform also includes AI-assisted workflow building, agents, tables, forms, and orchestration tools.
🪦 Other dead Productivity tools
Xembly
🟠Possibly DeadXembly was a workplace productivity assistant that used AI to schedule meetings, take meeting notes, track action items, and automate related administrative work through calendar and messaging integrations.
Clara
🟠Possibly DeadClara Labs offered an AI-assisted scheduling service that coordinated meetings by email through a human-like virtual assistant. The company was acquired by TopFunnel in 2019, and its original service is no longer operating.
Storia AI
🟡Acquired / MergedStoria AI was an AI-assisted visual design and image-editing product developed by Storia. Its tools included text editing within generated images, object removal, background changes, and image cleanup.
Limitless
🟡Acquired / MergedLimitless is an AI-powered memory and meeting assistant from Limitless AI that records or imports conversations, produces transcripts and summaries, and lets users search and query captured information across its apps and wearable Pendant.
❓ Frequently Asked Questions
What is Magical and what does it do?
Magical is a browser-based productivity tool for transferring information between web applications, filling forms, creating reusable text shortcuts, and generating or expanding text with AI.
Is Magical a browser extension?
Yes. Magical is offered as a browser extension, with an active listing in the Chrome Web Store.
Can Magical automate data entry?
Yes. Magical is designed to move data between browser tabs and populate forms without requiring users to copy and paste each field manually.
Does Magical use artificial intelligence?
Yes. Magical offers AI-assisted writing features that can draft, rewrite, and expand text in browser-based workflows.
Is Magical still active?
Yes. As of August 2026, its official website and Chrome Web Store listing remain available. This supports an active classification, though exact feature availability and pricing can change.