Looka
by Looka Inc.
Looka is an AI-assisted branding platform that generates logo concepts from user preferences and offers paid logo files and brand assets, including business-card, social-media, and brand-kit templates.
Why Abandoned
Looka’s website remains publicly accessible and continues to present its logo maker, Brand Kit, and related paid branding products. Its terms and help center also describe current services and subscriptions.
💵 Pricing & access
- Pricing model
- Not documented
- Starting at
- Not documented
- Official site
- Visit Looka →
🩺 Health Signals
- HTTP Status
- 403
- Response
- —
- SSL
- —
- Confidence
- 94%
- Domain expires
- —
- Last content change
- —
- Last tweet
- —
- API status
- —
📅 Timeline
Logojoy launched
Dawson Whitfield launched the AI-assisted logo-design service under the name Logojoy in November 2016.
Seed financing announced
Logojoy announced C$1 million in seed financing led by Real Ventures, with participation from investors including Flybridge Capital and BDC Capital.
Logojoy rebranded as Looka
The company changed its name from Logojoy to Looka as it expanded beyond logo creation toward a broader branding platform.
Brand Kit introduced
Looka expanded its offering with Brand Kit, giving customers templates and assets for applying a generated visual identity across marketing materials.
🔄 Alternatives to Looka
DALL-E 3
🟢ActiveOpenAI's latest text-to-image model integrated into ChatGPT and available via API.
Midjourney
🟢ActiveAI image generation tool known for producing highly artistic and detailed images.
Canva Magic
🟢ActiveSuite of AI tools within Canva for image generation, text-to-image, and design assistance.
Adobe Firefly
🟢ActiveAdobe's generative AI tool for creating images, text effects, and design elements.
🪦 Other dead Design & Graphics tools
Brand.ai
🟡Acquired / MergedBrand.ai was a collaborative brand asset and design-system platform for organizing visual identity components, documenting usage rules, and distributing updates to design teams. In 2017, the company was acquired by InVision.
Logojoy
🟡Acquired / MergedLogojoy was an AI-assisted online logo maker that generated logo concepts from a user's business name, industry, preferred styles, colors, and symbols. The company rebranded the product and business as Looka in 2019.
Hatchful
🔴Shutdown / DeadHatchful was Shopify’s free logo-making tool for entrepreneurs. It generated customizable logo templates from a business category and visual style, with downloadable brand assets for websites and social media.
❓ Frequently Asked Questions
What is Looka and how does it work?
Looka is an AI-assisted logo maker and branding platform. Users enter a company name, industry, preferred styles, colors, and symbols; Looka then generates editable logo concepts and offers paid packages for downloadable files and branded assets.
Is Looka free to use?
Looka lets users generate and preview logo ideas without charge, but downloading production-ready logo files and using subscription-based Brand Kit features requires payment. Current package details should be checked on Looka’s pricing page.
Who founded Looka?
Canadian designer and entrepreneur Dawson Whitfield founded the company. It launched as Logojoy in 2016 and adopted the Looka name in 2019.
What is included in the Looka Brand Kit?
Looka’s Brand Kit applies a chosen logo, colors, and fonts to editable templates for materials such as social posts, business cards, letterheads, email signatures, and other marketing assets. Availability can vary by plan.
Can I trademark a logo made with Looka?
Looka provides logo files and usage rights according to the purchased package, but trademark registration is a separate legal process. Because generated symbols or layouts may not be exclusive, users should conduct a trademark search and seek legal advice before filing.