Frase
by Frase, Inc. (part of Copysmith)
Frase is an AI-assisted content workflow and SEO platform for researching search results, creating content briefs, drafting articles, and optimizing pages against topics found in competing content.
Acquisition Details
Frase was acquired by content-optimization company Copysmith in October 2022 and continues to operate as a product with an active website and pricing.
🩺 Health Signals
- HTTP Status
- 200
- Response
- —
- SSL
- —
- Confidence
- 93%
- Domain expires
- —
- Last content change
- —
- Last tweet
- —
- API status
- —
📅 Timeline
Frase founded
Tomas Ratia founded Frase in Boston to develop AI-powered tools for content research and optimization; the exact public product launch date is not clearly documented.
Seed funding announced
Frase announced a $4.3 million seed round led by Underscore VC, with participation from investors including G20 Ventures and Boston Seed Capital.
Acquired by Copysmith
Copysmith acquired Frase, adding its SEO research, briefing, writing, and optimization capabilities to Copysmith's content technology portfolio.
Copysmith forms Copyrytr platform
Copysmith announced Copyrytr as a consolidated platform spanning its acquired products, including Frase, while Frase continued operating under its own brand.
🔄 Alternatives to Frase
Jasper AI
🟢ActiveAI writing assistant for marketing teams that generates blog posts, social media content, and ad copy.
Writesonic
🟢ActiveAI writer that generates SEO-optimized content, landing pages, and product descriptions.
Copy.ai
🟢ActiveAI-powered copywriting tool for generating marketing copy, emails, and social media posts.
Grammarly
🟢ActiveAI writing assistant that checks grammar, spelling, tone, and clarity across platforms.
🪦 Other dead Writing & Content tools
Copysmith
🟡Acquired / MergedCopysmith was an AI content-generation platform for marketing and e-commerce teams, offering product-description and campaign-copy workflows. Describely, its e-commerce product-content business, was acquired by Copysmith’s CEO in 2025.
ShortlyAI
🟡Acquired / MergedShortlyAI is an AI-assisted writing editor designed to expand prompts, rewrite passages, and help users continue long-form prose. It became part of Conversion.ai, later renamed Jasper, in 2021.
Headlime
🟡Acquired / MergedHeadlime was an AI-assisted copywriting product for generating marketing copy, including landing-page text, headlines, and other content. Conversion.ai acquired it in 2021 and later incorporated its capabilities into the product now called Jasper.
Rytr
⚫AbandonedAI writing assistant offering affordable content generation for bloggers and small businesses.
❓ Frequently Asked Questions
What is Frase used for?
Frase is used to research search-engine results, generate content briefs, draft articles with AI, and optimize content by comparing topic coverage with competing pages.
Is Frase an AI writing tool or an SEO tool?
Frase combines both functions. It provides AI-assisted drafting alongside SEO research, SERP analysis, content scoring, and optimization workflows.
Who founded Frase?
Frase was founded by Tomas Ratia. Public company profiles place its founding in 2016 in Boston.
Was Frase acquired?
Yes. Copysmith announced its acquisition of Frase in October 2022. Frase has continued to operate as a separate product and website.
What are the best Frase alternatives?
Catalogue-listed alternatives include Jasper for AI-assisted marketing content, Writesonic and Copy.ai for writing workflows, and Grammarly for drafting and revision support. Their SEO research depth differs from Frase.