Brandwatch Consumer Intelligence
by Brandwatch, a Cision company
A social listening and consumer research platform that analyzes online conversations, news, reviews, and other data sources to help organizations track brands, audiences, trends, and market sentiment.
Why Abandoned
Brandwatch currently lists Consumer Intelligence as a product and maintains current product and support documentation. Brandwatch operates within Cision following Cision’s 2021 acquisition of the company.
🩺 Health Signals
- HTTP Status
- 200
- Response
- —
- SSL
- —
- Confidence
- 97%
- Domain expires
- —
- Last content change
- —
- Last tweet
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- API status
- —
📅 Timeline
Brandwatch founded
Giles Palmer founded Brandwatch in Brighton, England. The company developed technology for monitoring and analyzing online conversations.
Brandwatch and Crimson Hexagon agree to merge
Brandwatch and social intelligence company Crimson Hexagon announced a merger, combining their social listening and consumer insights capabilities.
Brandwatch launches Consumer Research
Brandwatch introduced Brandwatch Consumer Research, a digital consumer intelligence platform built from Brandwatch Analytics and Crimson Hexagon technology.
Cision agrees to acquire Brandwatch
Cision announced an agreement to acquire Brandwatch for $450 million, bringing Brandwatch’s consumer intelligence capabilities into Cision’s communications software portfolio.
Cision completes Brandwatch acquisition
Cision announced completion of its acquisition of Brandwatch. Brandwatch continued operating as a Cision company.
🔄 Alternatives to Brandwatch Consumer Intelligence
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🪦 Other dead Social Media tools
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Post Intelligence
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❓ Frequently Asked Questions
What is Brandwatch Consumer Intelligence?
Brandwatch Consumer Intelligence is a social listening and digital consumer research platform. It helps teams search and analyze public online conversations and other data to study brands, consumers, competitors, trends, and sentiment.
What is Brandwatch Consumer Intelligence used for?
Organizations use it for brand monitoring, consumer research, campaign analysis, competitor tracking, crisis detection, trend discovery, audience analysis, and reporting on online conversations.
Does Brandwatch Consumer Intelligence use AI?
Yes. Brandwatch describes AI-supported capabilities for analyzing large datasets, including automated categorization, sentiment and emotion analysis, image analysis, summarization, and insight discovery. Exact features depend on the product configuration and plan.
Is Brandwatch Consumer Intelligence still active?
Yes. Brandwatch currently markets Consumer Intelligence on its website and publishes product resources and support materials. Brandwatch is owned by Cision following an acquisition completed in 2021.
Who owns Brandwatch Consumer Intelligence?
Brandwatch Consumer Intelligence is made by Brandwatch. Cision completed its acquisition of Brandwatch in June 2021 after announcing a $450 million transaction in February 2021.