Automagica

by Automagica

🟡Acquired / Merged

Automagica was an open-source robotic process automation toolkit for automating desktop and browser tasks with Python. It also offered a portal intended to help users run and manage software robots.

No-code automationFounded by Oak DeBergVisit website →
🔍 Last checked: 9/2/2026 · Confidence: 93%

Acquisition Details

Automagica’s founder announced in November 2020 that the company had been acquired by Netcall. Netcall subsequently incorporated Automagica technology into its Liberty RPA offering; the original homepage is no longer a reliable standalone product site.

💵 Pricing & access

Pricing model
Not documented
Starting at
No longer sold
Official site
Visit Automagica

🩺 Health Signals

1h ago
HTTP Status
200
Response
SSL
Confidence
93%
Domain expires
Last content change
Last tweet
API status
Redirects to: https://www.netcall.com/platform/rpa/?utm_source=automagica&utm_medium=web

📅 Timeline

2018-01-01

Automagica project begins

Automagica’s public GitHub repository dates to 2018, when the Python-based automation toolkit was introduced for browser and desktop task automation.

2019-08-01

Seed funding reported

EU-Startups reported that Belgian automation startup Automagica raised €1 million in seed financing to develop its robotic process automation platform.

2020-11-10

Netcall acquires Automagica

Netcall announced its acquisition of Automagica, adding the company’s RPA technology and team to Netcall’s Liberty platform portfolio.

2021-03-17

Technology incorporated into Liberty RPA

Netcall launched Liberty RPA, describing it as built using the acquired Automagica technology and integrated with its low-code platform.

🔄 Alternatives to Automagica

Frequently Asked Questions

What was Automagica?

Automagica was an open-source robotic process automation toolkit and supporting platform for automating browser, desktop, and business-process tasks, primarily through Python-based automation activities.

Was Automagica a no-code AI tool?

Not primarily. It was better classified as low-code or developer-friendly RPA. Its packaged automation activities reduced coding requirements, but Python and workflow automation were central to the product.

Is Automagica still available?

Automagica no longer appears to operate as an independent product. Netcall acquired the company in November 2020 and incorporated its technology into Liberty RPA.

Who founded Automagica?

Automagica was founded by Oak DeBerg, who publicly described the company’s acquisition by Netcall in 2020.

What are good Automagica alternatives?

Relevant living alternatives from this catalogue include UiPath Autopilot for enterprise automation, n8n and Pipedream for workflow integration, and Axiom.ai for browser automation.